An elegant and intuitive design for the most traditional online flower shop in Cali Co.
With a minimalist UI design, I create an experience that guarantees users can purchase beautiful floral arrangements from a computer, tablet, or mobile phone, regardless of whether they are 15 or 70 years old.

The spotlight is on the flowers!
Carefully selected colors to ensure the customer’s attention is always focused on the Floral Arrangements and the calls to action.


Responsive design
A mobile adaptation that respects the tradition of the Flower Shop and keeps the customer’s attention on the floral arrangements and calls to action with contrasting colors.



Icon Design.
An icon that can be seen across all digital platforms, representing the blooming of flowers and the growth of female entrepreneurship in Cali, Colombia.
The Siempre Florece icon is the result of a process that showcases the birth of flowers and women entrepreneurs who strive every day in Cali and Colombia to bloom and create a better future for their families.




Social media design.
Crafting elegant visual assets for Siempre Florece’s social media channels, infused with vibrant colors and glamour, showcasing the essence of the clientele of Cali’s most traditional online flower shop


