Floristry E-commerce | Cali, Colombia
Context
Siempre Florece started as a local flower shop, but the goal was much bigger:
Turn it into a full e-commerce brand, positioned in Google for key floral-related searches — and capable of attracting both direct customers and wholesale buyers across Colombia.
Details
Time Frame:
In progress
Role:
UI/UX Designer, SEO Local
Overview
Siempre Florece is more than an e-commerce project, it’s a long-term growth platform.
It evolves continuously through testing, iteration, and real-time market feedback.
As both a functional business and a personal experiment in SEO, design, and conversion, this project reflects a constant pursuit of digital excellence rooted in something deeply personal: family.
Challenge
The challenge was to build a floral e-commerce brand from the ground up in a highly competitive local market, without relying on paid ads.
The website had to attract everyday customers and large-scale buyers alike, while ranking for high-intent keywords in a city full of florists.
At the same time, it had to serve as a live testing ground to experiment with SEO, UX, product content, and conversion strategies, and still generate real results.
Solution
The solution was to create a system that works holistically: content, design, SEO, and experience all moving in the same direction.
Every element, from product pages and categories to Google Profile optimization, was built to improve visibility, guide users effortlessly, and convert visits into actual orders or wholesale contacts.
This isn’t just a site, it’s a long-term growth engine powered by content, intent, and consistent testing.
- SEO strategy targeting high-intent local and national keywords
- Product presentation optimized for clarity and conversion
- Google Business Profile fully optimized for local discovery
- Real product photography aligned with the brand’s tone
Results
Without running a single ad, Siempre Florece now attracts daily organic visits from people actively searching for floral services in Cali — and beyond.
The site is beginning to rank for competitive keywords, generate direct inquiries for weddings and events, and attract interest from wholesale buyers in other cities.
As the site continues to grow, every piece of data becomes insight to refine what works and scale what converts.
As the site continues to grow, every piece of data becomes insight to refine what works and scale what converts.