Personalized Astrology Website & Newsletter ✨
Context
Chloé, founder of Del Cielo a la Tierra, needed a complete transformation of her online presence.
Her previous website didn’t reflect the quality of her work or the visual depth of astrology. It lacked structure, clarity, and the professionalism required to inspire trust.
Details
Time Frame:
October 2024 – February 2025
Role:
UX Design, Copywriting, Visual Identity, Newsletter
Location
Andalucía – España | Bretaña – Francia
Overview
This project involved the complete redesign of a bilingual astrology website with a strong visual and emotional component.
From the website and its content to the automated email journey, everything was crafted to reflect Chloé’s voice, guide visitors naturally, and maintain consistency across every touchpoint.
Challenge
The real challenge was translating the abstract, symbolic world of astrology into a clean, functional digital experience.
The site needed to feel mystical yet professional, emotional yet structured — all while making it easy for users to navigate, subscribe, and explore services in two languages.
Balancing visual storytelling with usability and conversion was at the core of this project.
Solution
We created a visual identity that reflects the emotional depth of astrology, structured the content for clarity and flow, and built a fully bilingual ecosystem where users can move seamlessly from discovery to subscription.
From the first scroll to the last email, everything was designed to feel intuitive, personal, and unmistakably aligned with Chloé’s vision.
From the first scroll to the last email, everything was designed to feel intuitive, personal, and unmistakably aligned with Chloé’s vision.
- Visual identity rooted in the language of astrology
- Bilingual architecture with manual translations, not automation
- Newsletter automation with a 10-day sequence that builds trust
- Strategic copywriting to guide, inspire, and convert
- Consistent experience from website to inbox
Ready to align your digital world with your essence?
I design websites that feel like you, and work for you.
Let’s create something that inspires, connects, and grows with you.
👉 Start your project today